Arkema Studio

June 27, 2012

OVERVIEW DESIGN - API conference. Lecturer: Massimo Zaniboni

"By designing a motorcycle I design a seat, a lamp, a handle, a watch, a bag ...." The motorcycle research and development process from concept design to prototype is the key for Massimo Zaniboni to show how the design of any product requires a very open approach to innovation developed in all fields – faraway, but so close - in order to systematically implement cross fertilization in application of materials, technologies and design languages.

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