Arkema Studio

July 8, 2012

BRAIN ON THE MOVE. Corriere della sera

"…certainly meet people is essential in terms of team building and empathy with the customer. I always try to look in his eyes and involve him as a proactive partner in this dialogue design, because who better than he has got the know how, who better know the history of the company inside out? And I need, we need to share. On the other hand, the new technologies have allowed to save time and costs in communications, travel, packaging, shipping and to free resources to the benefit of research and concentration in process management. Now you can go deeper into the project, taking better care, improving sketches, renderings and mock ups because with that distance, the ability of project representation in any way become increasingly important….”

http://archiviostorico.corriere.it/2012/luglio/08/muove_cervello_co_7_120708018.shtml